Jellyfish

Jellyfish is a concept ice-cream brand, it’s two famous flavors are blueberry and orange. The brand’s colorful illustrations and packaging help to distinguish it from other brands of same category. These also help to attract children and youths towards the brand.

Jellyfish is a chain of stores that sells ice-cream. It’s target audiences are mainly young people this brand is decorated with various interesting and colorful illustrations to attract them.

For this project, the object was to design both logo and packaging according to characteristics of the brand. The packaging with emphasis on playfulness and colorfulness and an abstract logo that reflects the brand name along with it’s product are the utmost priority of this project.