Classmate

Classmate is a well known stationary brand. The brand wants to convey their social responsibilities through a campaign towards it’s consumers. The brand is working against child labor by helping over 5,00,000 poor children with their education.

Three posters are there in this campaign, each poster containing a message against child labor while maintaining the same theme of the campaign. Three "Classmate" products are there in the campaign conveying the social message against child labor.